Commercial income (from retail, cafe and events trading) in 2019/2020 was over £4m. The Maritime Museum cafe also underwent a refresh to enable us to offer a better customer experience, improve back of house facilities and to be able to welcome an increased level of footfall over time – offering us the opportunity to generate further self-generated income.
Our events department continued to develop a key revenue area and delivered an outstanding programme of events for corporate clients, which is a significant and key area of revenue for the organisation. Our team delivered corporate events for clients, including Netball World Cup and Shop Direct. We also had another busy year for filming with major studios using our venues and spaces including Sky Atlantic, Warner Brothers, Netflix and BBC.
In 2019/20, visitor donations surpassed a previous record-breaking year, generating £377,000, taking donations per visitor up to 15p from the previous 11p. “Our contactless donation made it easier than ever to donate”. Our membership numbers continued to be strong, with 3,354 members, bringing in a total income of £82,000.
NML continued to raise significant funds from trusts and foundations, corporate and individual donors, totalling £856,651.
We refreshed and relaunched our corporate membership, patrons programme and legacy initiatives and hosted the first-ever Directors Dinner to recognise ongoing support and to build relationships and advocacy.
We will continue to develop to further generate income to support the funding we receive from the Department for Culture, Media, Sport and Digital. We thank all of our supporters, sponsors, patrons, trustees, staff, volunteers and of course, visitors, for their continuing commitment to National Museums Liverpool.