The year was a very successful for income generation, achieving £14m, representing 41% self-generated income.
Our commercial team had it’s best ever year bringing in more than £10 million. The success of China’s First Emperor and the Terracotta Warriors contributed significantly to our growth, however, notwithstanding the blockbuster it was still our best commercial year in our history. Every museum and art gallery performed very well commercially and was enhanced by other elements, including pop up shops and special events.
Our evening events and venue hire business continued to grow, surpassing all previous income targets, and during the year, the team launched a new brand – Hosted by National Museums Liverpool. Continued diversification of the business has proved both efficient and popular with our visitors and customers.
With the creation of our box office we have enabled greater visitor engagement and improved our customer service, offering new events and innovative programmes to both corporate clients and the general public.
In 2018-19, visitors gave a record amount in donations and in March 2019 we introduced contactless donation boxes to make this easier than ever. Our membership grew to over 5,000, thanks to increased interest in our ticketed exhibitions.
This year’s success has been very positive, but we have to continue to develop in this way to further generate income to support the funding we receive from the Department for Culture, Media, Sport and Digital. We thank all of our supporters, sponsors, patrons, trustees, staff, volunteers and of course, visitors, for their continuing commitment to National Museums Liverpool.